New York, NY (Vocus/PRWEB) January 24, 2011
Maxifier, the campaign optimization and advertising intelligence company, has appointed publishing industry veteran Tom Mannion as executive vice president of global sales. In this newly created position, Mannion will direct Maxifiers global sales teams to top tier premium publishers around the world. Mannion will report to Jonathon Shaevitz, CEO of Maxifier.
Few people on the face of the planet understand the nuances of the online ad space as well as Tom Mannion, said Shaevitz. The breadth and depth of his experience working with leading brands, publishers, advertisers and agencies in the online ad area is incredible. To those considering methods to optimize online campaigns more effectively, Tom brings a consultative engagement model that adds enormous value to customers online ad strategies and workflow processes. It is a pleasure to have him on my management team.
Mannion said, Having worked in every facet of the online ad space for most of my career, Ive seen many different software tools that promise the world but deliver far less. When Jonathon explained Maxifiers technology, I was amazed at how much value the platform delivers to publishers and ad networks and stunned at the improvements Maxifier enables. I am delighted to be a part of this vibrant and growing company.
Until recently, Tom was senior vice president of sales for Triad Digital Media. He was responsible for selling online advertising on retail websites, such as Walmart, Sams Club, Dell, and many others. Prior to Triad, Tom was senior vice president for worldwide sales for Solbright, Inc., where he led global sales of its web-based SaaS workflow solution. Tom also helped launch highly successful online businesses including Prism Media and PointCast. He was a co-founder of Phase2Media, an advertising rep firm that handled online advertising sales for leading websites such as The Official Site of The Sydney 2000 Olympic Games, Elle.com, FreeLotto, Fox.com, Maxim, Britannica.com, Associated Press, Classmates.com and eUniverse among others. Tom began his career in the print media business, first working for Fairchild Publications and then CMP Media where he helped launch Communications Week, one of the most successful trade magazines ever introduced.
About Maxifier
Maxifier provides campaign optimization and advertising intelligence solutions to media companies, enabling them to seamlessly visualize, prioritize, optimize and maximize online ad operations and revenue. Professionals from across the media enterprisefrom experts within sales to ad operations and yield managementleverage Maxifiers advanced algorithms, campaign yield management tools and real-time analytics to increase sales and renewals, expand sell thru rates, optimize campaign performance, manage global inventories, and improve operational efficiencies. With offices on three continents, Maxifier is growing rapidly and proudly serves an ever-increasing portfolio of top tier media interests. For more information on Maxifier, visit http://www.maxifier.com.
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